Assignment 2: Principles of Marketing

Poster Presentation and Report Writing:

  • Based on assignment 1, prepare a poster involving the answers for the following questions:
  • Provide a showcase of the innovative product.
  • Depict the risks of the chosen product and how to mitigate/modify it.
  • Give reasons behind upcoming future product failures.
  • How to test the product failures and avoid it?

Instructions:

  1. Number of students per group: 4
  2. Please consider that the group in assignment 1 will be the same for assignment 2.
  3. The evaluation will be based on individual contribution and also group work
  4. Be creative!
  5. Submission via Blackboard (no hardcopies) and it should include one document arranged as the following:
    1. Cover page
    1. Report
    1. Poster Presentation
    1. Task Allocation Schedule (fill out the below table)
                                                 Task Allocation Schedule
Student Name Task Description
   
   
   
  • Name of the file should be labeled as the following: [BUS 231/Group #/Sec #]  
  • The Report should be properly formatted

(Justify the text, Use Font: Times New Roman, Font Size 12, and Line Spacing: 1.5, References in APA format)

  • Date of Submission and Presentation: Week 14 – Wednesday – 4th of Dec., 2019, 3 pm.
  • Plagiarized work will not be marked. Do not copy the statements, paraphrasing is a must
  • Event is on Wednesday, Timings 9:00 AM to 12 Noon
  • Size of the poster is A0
  • Time allotted – 5-7 minutes
  • Grading Rubrics and Allocation of Marks:

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