Here are five major questions, each with its own sub question. Answer each of the questions in a well written and organized manner.

Question 1​: 

You have just been hired as a sport marketer at a university. You are required to create and develop an effective sport marketing plan to attract potential customers and ultimately convert them to sales. Select one of the sports teams (e.g., baseball, basketball, cross country, football, golf, tennis, soccer, softball, volleyball, women’s track, etc.) and carry out a SWOT analysis for the selected team. Evaluate the sport team’s overall strengths, weaknesses, opportunities, and threats. Based on your SWOT analysis of the sport team, develop a strategic sport marketing plan including at least five to ten steps (e.g., mission, situation analysis, marketing strategy, marketing mix, implementation and control) to help the team grow over the next two years and then over the next five or ten years. ​

Facts about the University: This University has recently made a transition from being a former NCAA II to NCAA DI athletic program. For this reason, they lack a lot of resources (tangible and financial) compared to other established NCAA Division I institutions. The school is a mid-size public university serving approximately 7,500 students and approximately 300 of those students are athletes. There is one director of facilities, one director of development (corporate sales), and one director for annual giving/donors. The local community that makes-up the majority of the fan and donor base average ages are 65 years or older. There are quite a few wealthy individuals in this category that have not made a philanthropic donation yet to athletics but have proven to donate to other causes in the area. It has also been stated to be “up and coming” area for millennial the millennial workforce. Most sponsorships and corporate partners are local businesses within the surrounding community. There are still many businesses that have gone untapped to sign-on as a sponsor/partner.

There is no funding source for this project yet. Sources of possible funding include increasing student fees, private philanthropic donations, findings new sponsorships, and a floating bond from the University.

University student enrollment numbers are continually growing compared to other Universities across the U.S. that have been stagnant in their student enrollment.

Question 2​: 

In this class, we covered both theoretical and applied strategic management practices (i.e., planning, organizing, executing, leading) in the field of sport and recreation related to facility and organizational management. Read the fictional case study scenario carefully to answer the four-part comp question.

Question Scenario:

You are the facility operations manager of a mid-major NCAA Division I athletics department in the United States. In order to stay compliant with NCAA Division I standards, a new multipurpose stadium must be built that would host football and soccer. You are currently on an administrative task-force team as the facility manager that must make a strategic decision based on all information you have where to build a new multipurpose stadium. Review the facts below to answer the comp. question.

Facts about the University:

• This University has recently made a transition from being a former NCAA II to NCAA DI athletic program. For this reason, they lack a lot of resources (tangible and financial) compared to other established NCAA Division I institutions.
• The school is a mid-size public university serving approximately 7,500 students and approximately 300 of those students are athletes.
• There is one director of facilities, one director of development (corporate sales), and one director for annual giving/donors.
• The local community that makes-up the majority of the fan and donor base average ages are 65 years or older. There are quite a few wealthy individuals in this category that have not made a philanthropic donation yet to athletics but have proven to donate to other causes in the area. It has also been stated to be “up and coming” area for millennial the millennial workforce.
• Most sponsorships and corporate partners are local businesses within the surrounding community. There are still many businesses that have gone untapped to sign-on as a sponsor/partner.
• There is no funding source for this project yet. Sources of possible funding include increasing student fees, private philanthropic donations, findings new sponsorships, and a floating bond from the University.
• University student enrollment numbers are continually growing compared to other Universities across the U.S. that have been stagnant in their student enrollment.
• There is conflict among various stakeholder groups.
  • The athletic director wants to build the stadium on a plot of land close to campus but the land will cost a lot more to build stadium to develop new infrastructure and parking there.
  • The University president and leadership team want to build the stadium a few miles off-campus for a cheaper cost with more options to build for less.

Four-Part Comp Question:

1. Use one of the two frameworks (i.e., Multidimensional Framework of Capacity or Resource Based View) covered in the course to analyze this athletic department’s organizational position in order to identify the strengths, weaknesses, opportunities, and threats. Make an exhaustive list of your analysis based on information given and your own critical thinking.
2. Using Stakeholder Theory, identify all stakeholders AND their relative importance in the organization’s decision-making for how and where to build a new stadium. List the stakeholders from most important to least important and explain your reasoning.
3. Provide strategic organizational recommendations for how this University should proceed based on what you have determined in Part I. and Part II
4. Lastly, how will you use your unique strengths you learned about from reading Strengths Based Leadership as a leader to navigate this scenario?

Question 3​: 

Select one of the following theories (i.e., uses and gratification theory, theory of planned behavior) associated with sport communication and media relations. Explain the theory that you have selected. Both theories can be utilized to guide any research questions or hypotheses in the field of social media in sport. How can the selected theory be applied to social media in sport? Based on the theory, develop your own research questions or hypotheses related to your own research topic (e.g., do student college sport fans possess social media accounts, and do they use these accounts to follow social media accounts belonging to their favorite team? (Clavio and Walsh, 2014). Discuss the importance of the theory in the field of social media in sport.

If you need answers to this assignment, WhatsApp/Text +1 646 978 1313 or send us an email to admin@shrewdwriters.com and we will reply instantly.