. Read the case study (pages 16-18)

2. Answer the following questions in full sentences using the PRSA Code of Ethics as a guide for your answers along with what you have learned from the textbook chapter: https://www.prsa.org/ethics/code-of-ethics/ (Links to an external site.)

• What is your expectation of authenticity on social media? Do you expect that all social media posts are made by the account holder? If you found out that a person’s social media account was managed by a team, would that make you less likely to follow that account?
• Suppose Defren decided to not disclose that the posts made on the CEO’s account were made by a team. Does this create any ethical dilemmas?
• Suppose the organization did not like Defren’s suggestion of using #team or the use of a predisclosure about team posts. How should a practitioner handle this type of situation?
• How does authenticity relate to specific social media platforms? For example, is there a greater expectation of authenticity on Twitter than, say, on Instagram?

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