I’m studying and need help with a Business question to help me learn.

(Refer to the Textbook Chapters 2 & 3, and apply the following in the context of your company)

• Investigate the micro-environment as part of the situation analysis for your company.

• Competitors analysis
• Suppliers and/or Digital Marketing intermediaries.
• Customers’ persona.
• Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient)
  • Technological forces.
  • Legal forces.
  • Economic forces.
  • Political forces.
  • Social forces.