Help me to finish an interview

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Interview questions

Do you think traditional media (such as newspapers) help you know more about a brand

Do you think social media (such as Instagram, tiktok or Sina weibo ) help you know tiktok brand?

Will a hedonic brand be measured by traditional media (e.g. luxury car, brand clothing, brand watch)

Will a functional brand (such as Nike) be measured by traditional media

Do you think the promotion of the brand represents the style and attitude of the brand

Do you think the brand created social media account is to develop brand image

Do you think social media content (such as hot spots) created by consumption can enhance the brand image

Do you think the social media content sent out by the brand can better develop the brand image

Do you think social media content sent out by consumers creates brand image

You will decide to buy because of the brand’s attitude on social media

Do you think the publicity focusing on function will motivate you to buy

Do you think the social media promotion generated by consumption will make you think the brand is luxurious

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