I’m studying and need help with a Business question to help me learn.
(Refer to the Textbook Chapters 2 & 3, and apply the following in the context of your company)
- Investigate the micro-environment as part of the situation analysis for your company.
- Competitors analysis
- Suppliers and/or Digital Marketing intermediaries.
- Customers’ persona.
- Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient)
- Technological forces.
- Legal forces.
- Economic forces.
- Political forces.
- Social forces.
Leave a Reply