· It is a local company.(https://site.paytabs.com/en/about/) A Saudi company.

· It is a startup that was established in the last (3 – 6) years, 2014 onwards.

· It can belong to any industry sector.

details attached

The College of Administrative and Finance Sciences 

E-commerce Department 

E-Marketing (ECOM301)

Digital Marketing Plan Project

You work for a company as a digital marketing manager and you’ve been asked to prepare a comprehensive digital marketing campaign. The campaign will run for the duration of one year, starting January until December 2021.

Important note:

You can choose any company to work with as long as:

·  It is a local company.(https://site.paytabs.com/en/about/) A Saudi company.

·  It is a startup that was established in the last (3 – 6) years, 2014 onwards.

·  It can belong to any industry sector.

details attached

 

 

Requirements

Part 2, around (1000) words: Due week 10. on 29/10/2020.(Refer to the Textbook Chapters 4, 5&6)

1. Devise a digital marketing strategy for your campaign.(refer to figure 4.5, page 147 or ch4, slide 9)
   1. Where are you now?(situation analysis)
   1. Where do you want to be?(business objectives)
   1. How are you going to get there?(strategy)
   1. How exactly do you get there?(tactics)
   1. Who does what and when?(actions)
   1. How do you monitor performance?(control)
2. Summaries the marketing mix best suitable for your campaign.(refer to ch5)
   1. Product variables
   1. Price variables
   1. Place variables
   1. Promotion variables
   1. Process variables
3. How can you implement relationship marketing for your campaign.(refer to ch6)
   1. Could you create a virtual community? And how does it help the relationship marketing.
   1. Could you use digital media to support customers’ advocacy? And how?

Important instructions and Notes

Part 1	Due 8/10/2020	5 Marks
Part 2 & 1	Due 29/10/2020	10 Marks
Part 3 & 2 &1	Due 26/11/2020	10 Marks

1. This is an individual work.
2. You will submit online through blackboard.
3. A cover page is required for each submission, one mark will be deducted if there is no cover page.  
4. The submitted document needs to be structured as follow: a cover page, assignments’ requirements’, then your answers.without these instructions.
5. The assignments parts will be each submitted on a different date. However, part 2 needs to contain part one, and part 3 needs to contain parts 1 & 2.
6. The reference list, a minimum number of 10 references and citations is required, and you must use APAreferencing style.
   1. Quotations must be cited to its resources. 
7. The paper styles:
   1. The format of the paper needs to be introduction, main body and conclusion.
   1. Your work needs to be consistent in terms of style, tone and appearance.
   1. Font size: 12.
   1. Font type: Times New Roman, 
   1. Page are numbered.
   1. 1.5 spacing between lines and paragraphs.
   1. Left alignment.
8. Entire project word count, around 2500words. 
9. You must check the spelling and grammar mistakes before submitting the assignment. You can ask someone to proofreadyour work or use online tools.
10. Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements: paper style, free of spelling and grammar errors.
11. In case of any questions, please refer to your instructor.

Best of Luck!!

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