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To help you think through and better understand how Sponsorships, Product Placements in shows or movies and Branded Entertainment are integral parts of Promotions. Pay attention to how these can be used as choices for an integrated marketing communications campaign (IMC).

Create a branded-entertainment proposal for the coffee giant Starbucks. Your proposal should identify a specific target audience and describe in detail a proposed storyline for a short film, television series, or other entertainment product that would effectively promote the brand and capture the attention of the targeted market segment.

Your answer should be a minimum of four paragraphs, single-spaced.

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